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Los Angeles (Hollywood) March 20-21, 2024
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tHURSDAY, septembe 23

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Validating Neuro Indicators on Media Touchpoints
Thursday, September 23 - Main Stage

To what extent can neuro data and implicit indicators predict real-world sales? Jacques Blanchard, Jeff Bander, and Michael Schiessl present a huge validation study where consumers experienced various media touchpoints in a cluttered context, such as TV, online media, and print, as well as pack and shelf experience.

To investigate how to link neuro, implicit, and explicit data with real-world sales, researchers assessed several neuro techniques: EEG, EDA, facial expression tracking, eye-tracking, reaction time, questionnaires, and consumer choice. Where does neuro and implicit make a difference? Join Jacques, Jeff, and Michael, and find out.

What the audience can learn:
- Results of a new study on neuro’s effectiveness in predicting sales
- Fresh business insights about the importance of user experience
- Why it’s important to combine and synchronize various media touchpoints   

See full agenda on Thursday, September 23
See full agenda on Friday, September 24

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