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LOS ANGELES, MARCH 2024
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FRIDAY, september 24

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The Persuasion Code
How to Apply Neuroscience for More Effective Communication?

Friday, September 24 - Main Stage

What if you could apply a scientific way to persuade more effectively? Christophe Morin developed a new persuasion theory informed by neuroscience. Join Christophe, and learn more about this new scientific model, unveiled in his recent book ‘The Persuasion Code.’

Learn how to use neuroscience principles to predict and explain the effect of messages on our brains. Find out more about the role of attention, emotions, and cognitive effort in predicting audience engagement, and discover how you can create persuasive, brain-friendly messages effectively.


What the audience can learn:
- How two competing brain systems manage our response to persuasive messages
- The elements and catalysts that explain the chemistry of persuasion
- A practical approach in embedding neuroscience in your marketing and sales

See full Neuromarketing World Forum agenda for September 23
See full Neuromarketing World Forum agenda for September 24

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