Neuromarketing World Forum
LOS ANGELES, MARCH 2024
  • Home
  • Agenda
  • Speakers
  • Digital Expo
  • News & Blog
  • Info

Thursday, March 14

Agenda

  • At a glance
  • September 28
  • September 29
  • September 30
  • Agenda
  • /
  • At a glance
What Is the True ROI of Neuromarketing?
Friday March 15, 11:15 am - Main Stage

What are the true profit margins involved in neuromarketing? Why is it so important that we calculate the effect of marketing? And: (when) is neuro predictive beyond traditional measures?

Roeland Dietvorst presents an effort to estimate the ROI of neuromarketing. He shares insights about the uplifts in relative effect, neuro’s profit margins, and the importance and challenges of calculating the true effect of marketing. He also reveals findings of a neuro-forecasting study Alpha.One conducted in collaboration with the Erasmus University Rotterdam, which compares predictions about the market success of stocks. 

What the audience can learn:
- Insights on the ROI of neuromarketing
- How a marketing mix model enables us to calculate the effect of marketing
- Whether and when neuro is predictive beyond traditional measures

Download the full Neuromarketing World Forum agenda
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • At a glance
    • September 28
    • September 29
      • Brains versus Machine
      • VR & AR
      • Fonterra Case
      • Purpose Marketing
      • Cognitive Conflict
      • Creative Effectiveness
      • Effective Newsletters
      • Neuro Loyalty
      • Neuromarketing EXPO program
    • September 30
      • Biases
      • The Metaverse
      • Neuro in Qual
      • Mood States
      • Cross-cultural ads
      • Neuro & Senses
      • Real-time EEG
      • Attention
      • Sample Size
  • Speakers
  • Digital Expo
  • News & Blog
  • Info
    • Pictures 2022
    • Videos
    • Previous Editions
    • Newsletter
    • Press
      • Photo Material
    • FAQ