Neuromarketing World Forum
BERLIN 2022 | SEPTEMBER 28-30
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Thursday, March 14

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How to Turn Neuro Data into Measures that Address Client Needs?
Friday March 15, 11:45 am - Main Stage

This talk addresses one of the most relevant questions in consumer neuroscience for business: how do we make neuro-measurements meaningful and relevant to decision-making for clients? Davide Baldo illustrates Ipsos’ process towards creating new kinds of neuro data for EEG, Biometrics and Facial Coding, and transforming data sets into actionable measurements. Using a number of case examples, he discusses recent work on - for example - testing ‘Super Scores’, the impact of mood on advertising, and machine learning for metric creation.

What the audience can learn:
- New ways of measuring consumer response
- How to transform output into measures that address client needs

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