Neuromarketing World Forum
LOS ANGELES, MARCH 2024
  • Home
  • Agenda
  • Speakers
  • Digital Expo
  • News & Blog
  • Info

Thursday, March 14

Agenda

  • At a glance
  • September 28
  • September 29
  • September 30
  • Agenda
  • /
  • At a glance
How to Turn Neuro Data into Measures that Address Client Needs?
Friday March 15, 11:45 am - Main Stage

This talk addresses one of the most relevant questions in consumer neuroscience for business: how do we make neuro-measurements meaningful and relevant to decision-making for clients? Davide Baldo illustrates Ipsos’ process towards creating new kinds of neuro data for EEG, Biometrics and Facial Coding, and transforming data sets into actionable measurements. Using a number of case examples, he discusses recent work on - for example - testing ‘Super Scores’, the impact of mood on advertising, and machine learning for metric creation.

What the audience can learn:
- New ways of measuring consumer response
- How to transform output into measures that address client needs

Download the full Neuromarketing World Forum agenda
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • At a glance
    • September 28
    • September 29
      • Brains versus Machine
      • VR & AR
      • Fonterra Case
      • Purpose Marketing
      • Cognitive Conflict
      • Creative Effectiveness
      • Effective Newsletters
      • Neuro Loyalty
      • Neuromarketing EXPO program
    • September 30
      • Biases
      • The Metaverse
      • Neuro in Qual
      • Mood States
      • Cross-cultural ads
      • Neuro & Senses
      • Real-time EEG
      • Attention
      • Sample Size
  • Speakers
  • Digital Expo
  • News & Blog
  • Info
    • Pictures 2022
    • Videos
    • Previous Editions
    • Newsletter
    • Press
      • Photo Material
    • FAQ