Thursday, March 14

In this presentation, Marianne McLaughlin and Danny O’Toole will take us on the journey of how New Balance was transformed from consumer neuroscience skeptic to neuroscience champion by questioning the status quo and pushing boundaries. They will share several examples of how they applied neuroscience across multiple touchpoints in the on-going race for better insights - and why they aren’t looking back.

What the audience can learn:
- How Nielsen’s patented ad compression algorithm captures high potential segments to optimize campaign creatives
- How to inform taking risks with your brand without being risky
- How to build best practices and onboard neuroscience into your business