Neuromarketing World Forum
LOS ANGELES, MARCH 2024
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Thursday, March 14

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How Do Counterfactual Emotions Improve Decision-Making?
Friday March 15, 13:30 - Main Stage

How do we feel about the option we didn’t choose? According to Giorgio Coricelli we respond differently in private and social environments: in private, we feel regret; in a social context, we feel envy. How can we learn from that to improve our decision-making?

What the audience can learn:
- The role of emotions and cognition in decision-making
- How brain structures contribute to forming judgement and decisions 

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