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Thursday, March 14

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How Can a Common Vocabulary Result in Better Research?
Friday March 15, 14:00 - Main Stage

How can vendors make better recommendations? And how can clients ask better research questions? A common vocabulary and understanding is key, argues Brendan Murray. Because misconceptions about basic neuroscientific principles affect how vendors design and think about their studies, and how end-clients interpret and disseminate findings.

Rather than going through a jargon list, Brendan uses real-world client cases to demonstrate the importance of a common vocabulary. His review of basic principles offers a new framework to help researchers and client think and talk differently about neuromarketing research.

What the audience can learn:
- How to discuss your business needs in a way that everyone's aligned 
- Confidence and understanding of the strengths and limitations of neuromarketing
- How to think about research in a way that leverages what neuromarketing can do best

Download the full Neuromarketing World Forum agenda
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