Neuromarketing World Forum
LOS ANGELES, MARCH 2024
  • Home
  • Agenda
  • Speakers
  • Digital Expo
  • News & Blog
  • Info

Thursday, March 14

Agenda

  • At a glance
  • September 28
  • September 29
  • September 30
  • Agenda
  • /
  • At a glance
How to Integrate Neuroscience into the Creative Process?
Thursday March 14, 13:30 - Main Stage
Creative industries - never the biggest fans of market research - have tended to merely observe neuro-tools, instead of using them. Over more recent years, creative early-adopters began to experiment themselves in ad hoc testing & learning with neuro-tools to explore their potential value. We are now witnessing a new milestone in the evolution of neuro-creativity; the deeper & more systematic integration of consumer neuroscience into both agency ethos & development processes.

Thom Noble showcases how three leading creative agencies integrated neuroscience in their daily operations.

What the audience can learn:
• Building neuro-literacy as a core creative competency 
• The requirements to adopt validation methodologies 
• How agencies convince their clients with the integration of neuroscience 

Download the full Neuromarketing World Forum agenda
NMSBA Events B.V. | +31(0)30 274 5848 | office@nmsba.com
  • Home
  • Agenda
    • At a glance
    • September 28
    • September 29
      • Brains versus Machine
      • VR & AR
      • Fonterra Case
      • Purpose Marketing
      • Cognitive Conflict
      • Creative Effectiveness
      • Effective Newsletters
      • Neuro Loyalty
      • Neuromarketing EXPO program
    • September 30
      • Biases
      • The Metaverse
      • Neuro in Qual
      • Mood States
      • Cross-cultural ads
      • Neuro & Senses
      • Real-time EEG
      • Attention
      • Sample Size
  • Speakers
  • Digital Expo
  • News & Blog
  • Info
    • Pictures 2022
    • Videos
    • Previous Editions
    • Newsletter
    • Press
      • Photo Material
    • FAQ