Neuromarketing World Forum
LOS ANGELES, MARCH 2024

Expo Program

EXPO PROGRAM
The NMWF Expo program helps you to find the right vendors in Neuromarketing. Sponsors of the Neuromarketing World Forum will pitch their ideas and technology.

Registration for 'expo only tickets' starts 16:00
16:30-
18:30		Exhibition, Talks on Innovation and Networking Drinks
Master of ceremonies: Dalibor Šumiga, Promosapiens
16:45
Consumer Neuroscience in Emerging Markets and the Possibilities of NIRS
- Overview of Neuroscience in the African context
- Neural Senses' strategic business model
- Showcasing the use of NIRS in practice
Dr. David Rosenstein, Neural Sense
17:00Objectively Measuring Emotional Response
- EEG and fNIR
- EDA, HRV, facial EMG and facial coding
- Virtual Reality integration without the need to code
- Eye-tracking
Alex Dimov, Biopac
17:15
Neurobarometer
Consumer choice estimation based on the multimodal brain processes
- Evaluation of marketing communication based on the integrated use of neuropsychological indicators of consumers' perception
- Estimating the effectiveness of marketing content by integrating various characteristics (attention, cognitive processing, memory, emotional experience)
Igor Zimin, Business Development Manager Neurotrend
17:30

Intelligent Marketing: How to Communicate on an Implicit Level
- Understand how implicit connections work in marketing
- Reveal why consumers choose one or another brand
- Uncover how brands communicate on an implicit level= Learn how to gain insights on existing connections between brand and consumer
Dmitry Gaiduk, CEO, CoolTool
17:45 A novel approach to neuromarketing: Using Biometric Data in an Immersive VR Experience
- Virtual reality for enterprise in market research
- VR-embedded eye-tracking and EEG interface with high usability and performance
- Better understanding of consumers' preference using unfiltered biometric data in an immersive VR experience
Jaehyun Nam, Chief Strategy Officer, Looxid Labs