1:30 - 4:15 Pre-conference masterclass 'introduction to neuromarketing'
- What is neuromarketing?
- What are the main methods and what information can it bring?
- Which cognitive processes matter in advertising and how to measure them
Steve Genco, Author, Speaker and Advisor at Intuitive Consumer Insights
4:30 - 5:30 NMSBA Member Meet & Greet Meeting
Start the Neuromarketing World Forum, by making some new friends! At the NMSBA Member Meeting, you can meet and greet other NMSBA members, retailers and brands interested in neuromarketing. You cannot sign up for this meeting separately. NMSBA members and client-side attendees will receive an invite.
7:30 - 10:30 Opening Dinner
Good food, drinks, great company, and knowledge sharing.
Millennium Biltmore Hotel - 506 S Grand Ave, Los Angeles, CA 90071, United States