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Rory Sutherland - Ogilvy & Mather Group UK
Rory co-heads a team of psychology graduates who look for "butterfly effects" in consumer behavior - these are the very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Read More »

Hilke Plassmann - INSEAD
Hilke Plassmann is Associate Professor of Marketing at INSEAD. She is an Affiliated Faculty at the Cognitive Neuroscience Unit of the Ecole Normale Superieure. She has been Visiting Faculty at the Wharton School and at NYU's Stern School of Business. Before that, she was a postdoctoral scholar at Stanford University and the California Institute of Technology. Read More »

Andy Smith  - Hershey's
Andy Smith is the Director of US Consumer Insights for The Hershey Company. Hershey ($7B) is the leading US confectionery company with such iconic brands as Hershey, Kisses, Reese’s, Twizzler and Kit Kat. Prior to Hershey he spent time at Nabisco (now Mondelez), Johnson Wax and Mars. Read More »

Charles Spence - Oxford University, Crossmodal Research Laboratory
Professor Charles Spence is the head of the Crossmodal Research Laboratory at the Department of Experimental Psychology, Oxford University. He is interested in how people perceive the world around them. In particular, how our brains manage to process the information from each of our different senses (such as smell, taste, sight, hearing, and touch) to form the extraordinarily rich multi-sensory experiences that fill our daily lives. Read More »

Adam Palenicek - Coca-Cola
Adam Palenicek is Senior Insights Manager at Coca-Cola Western Europe, where he provides strategic consultancy to the leadership and marketing teams to drive category growth and corporate reputation across the region. He also has ten years of agency-side experience specializing in brand, communications, and corporate reputation research, and he holds an MSc from the London School of Economics. Read More »

Bradley Vines - Nielsen Consumer Neuroscience
Bradley Vines has been Director of Neuroscience with Nielsen Consumer Neuroscience, where he supports science engagement throughout Europe. Before joining Nielsen, Dr. Vines completed an MBA at the University of Oxford and was in academic research for 10 years, including his PhD, and postdoctoral work at Harvard and the University of California. Read More »

Sjoerd Koornstra  - Heineken International
Sjoerd Koornstra is Global CMI Planner at Heineken International. He is responsible for Knowledge Management, market research standards and protocols and Global vendor management. He has broad international experience in developing as well as developed markets and has been in several market-research-related areas for more than 25 years. Read More »

Ale Smidts - Rotterdam School of Management, Erasmus University
Ale Smidts is a professor of marketing research and chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM). He is director of RSM's Erasmus Center for Neuroeconomics and the former dean of RSM Research (2004-2011). His current research focus is decision neuroscience and neuromarketing Read More »

Ricardo Esturaro - Globo
Ricardo Esturaro is Chief Marketing Officer at the TV Globo. Globo is a Brazilian free-to-air television network. Globo is the largest commercial TV network in South America and the second-largest commercial TV network in annual revenue worldwide just behind the American ABC Television Network. Read More »

Billy Nascimento - Forebrain
Billy Nascimento, Brazilian Local Chair of NMSBA, Co-founder and co-CEO at Forebrain. Forebrain is the Brazilian leading Neuromarketing company that offers a full range of services, varying from brand & communication analysis, product development tests, shopper behavior research and media experience analysis. Read More »

Naomi Grewal - Facebook
Naomi Grewal leads the North America Consumer Insights Research team at Facebook. Her team produces industry thought leadership research to understand people across generations, geographies, devices and time. Prior to Facebook, Naomi held leadership positions within the market research industry including stints at SurveyMonkey, YouEye (now UserZoom), Ipsos, and L2 Inc. Read More »

Thom Noble - NeuroStrata
After a client-side career in international marketing in Healthcare, CPG, Beverages, Media, Leisure and Entertainment sectors with eg GSK, Diageo and Disney, Thom co-founded the world's first full-service brand neuromarketing consultancy and is credited as one of the founding pioneers of the neuromarketing field. Read More »

Manuel Garcia-Garcia - SVP, Research & Innovation at The ARF
Manuel Garcia-Garcia is SVP, Research & Innovation at The ARF where he leverages expertise in neuroscience and cutting-edge research methodologies to drive the delivery of valuable and actionable insights for the advertising industry. He is also an Adjunct Professor of Consumer Neuroscience in the graduate school of NYU Stern School of Business. Manuel has a Ph.D. in Neuroscience from the University of Barcelona Read More »

Rafał Ohme - NEUROHM
Rafal Ohme (PhD) is a professor of psychology, expert in emotions, communication and brain research. He held a Fulbright scholar at Kellogg School of Management, at Stanford University he conducted research on unconscious emotions. He also is the founder of NEUROHM, NEUROHM is a research & advisory company to develop new consumer research methods for HR, sales, marketing & PR, that are licensed globally. Read More »

Gesa Lischka - Kochstrasse™ – Agentur für Marken
Gesa Lischka is CEO, owner and co-founder of Kochstrasse™ – Agentur für Marken GmbH in Hannover, Germany. She is an expert in b2b and b2c brand marketing. Her mission is to see neuroscientific insights translated into design and successful products. Read More »

Javier Minguez - Bit&Brain Technologies
Prof. Dr. Javier Minguez is an associate professor in Computer Science lecturer on Neurotechnolgy, head of the Neurotechnology research team of the University of Zaragoza and co-founder of Bit&Brain Technologies. Read More »

Steve Keller - iV
Steve Keller is CEO of iV, an audio brand consultancy based in Nashville that specializes in the strategy, content, research and management necessary for successful audio branding initiatives. Since its launch in 2005, he has grown iV beyond the confines of the United States and into Europe, with the opening of iV2 in Frankfurt, Germany in 2009. Read More »

Tim Holmes - University of London / Acuity Intelligence
Tim isn’t your typical academic. After graduating in Mathematics (Sheffield University, UK), Tim traveled the world as a software developer living and working in the US, Asia and Switzerland. He returned to university in 2005 to study Psychology and completed his PhD in visual neuroscience, decision making and aesthetic perception at Royal Holloway, University of London in 2010, where he continues to research and teach. Read More »

Elissa Moses - Ipsos Neuro and Behavioural Science Innovation Centre
Elissa Moses established and leads the global Neuroscience and Behavioural Science Centre at Ipsos. The “Centre” offers nonconscious measurement tools for understanding engagement and emotion for integration into client research.
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Lluis Martinez-­Ribes - ESADE Business School and at m+f=! (Martinez + Franch consultants)
Lluis began his career as a consultant for SUPSA, a small innovative company. After several years of working as a consultant in 1986, he joined ESADE faculty, where he's currently an Associate Professor in the courses: “Marketing Innovation” and “Retail innovation”. Read More »

Benny Briesemeister - Neurospective
Benny B. Briesemeister is founder and CEO of Neurospective, a Berlin based neuromarketing research company specialised in retail and in-store measurements. His research combines neurophysiological methodology such as EEG and eyetracking with psychological theorizing, which enables him not only to analyze which marketing materials work best, but also to a certain extend why they work (or not) and how they can be improved even further. Read More »

Cristina De Balanzó - Walnut Unlimited
Cristina de Balanzó is, strategic planner, scientist, researcher, consultant, speaker, lecturer and passionate about brands and brains. Always curious about human beings, but still trying to understand English humor and cricket. Founder and Main Nut of Walnut Unlimited. Read More »

Carl Marci - Nielsen Consumer Neuroscience
Dr. Carl D. Marci is Chief Neuroscientist of Nielsen Consumer Neuroscience. He is also on faculty at Harvard Medical School and is the former Director of Social Neuroscience at the Massachusetts General Hospital and past Visiting Lecturer at the Massachusetts Institute of Technology Program in Media Arts & Sciences. Read More »

Roeland Dietvorst - Alpha.One
"Roeland Dietvorst studied biological and cognitive psychology at the Erasmus University Rotterdam and finished his doctorate in cognitive neuroscience at the Erasmus School of Economics. He is co-founder and scientific director at Alpha.One, a consumer neuroscience research and strategy firm that uses insights and techniques adopted from neuroscience to advance marketing strategy. Read More »

Michael Smith - Nielsen Consumer Neuroscience
Dr. Michael E. Smith is an applied cognitive neuroscientist and business professional based in Southern California. His career has spanned the academic, government, and corporate sectors. He is an author on dozens of publications in peer-reviewed journals and an inventor on multiple patents for advanced neurological assessment methods. Read More »

Organized by the NMSBA

neuromarketing world forum

The latest human behavior insights in the context of today's business world.
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See you next year in Singapore! (March 7-9, 2018) 

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