Ana Iorga

Ana Iorga


Dr. Ana Iorga is a savvy consumer neuroscience expert with a deep abiding passion for bringing science to marketing. Having spent over a decade in working with businesses as well as academia, Ana has deep expertise in the world of design, communication and branding across diverse industries such as Consumer Goods, Retail, Finance and Auto. Given her unique academic background, Ana founded Buyer Brain, a consumer neuroscience company that focuses on delivering non-conscious insights which drive deeper customer engagement.

Dr. Iorga is a Medical Doctor that holds a PhD in Consumer Neuroscience with the Bucharest Academy of Economic Studies and a double MBA degree in Marketing and Finance, from the University of Ottawa & Bucharest School of Management. Ana serves on the editorial board of NMSBA’s Insights Magazine and is co-editor of Ethics in Neuromarketing, a path breaking book exploring the ethical challenges in Neuromarketing.