Roeland Dietvorst
Roeland Dietvorst studied biological and cognitive psychology at the Erasmus University Rotterdam and finished his doctorate in cognitive neuroscience at the Erasmus School of Economics. He is co-founder and scientific director at Alpha. One, a consumer neuroscience research and strategy firm that uses insights and techniques adopted from neuroscience to advance marketing strategy. Besides the business with Alpha.One, Roeland lectures on consumer neuroscience at the European Institute for Brand management (EURIB) and on persuasive communication at ISAM Erasmus University Rotterdam