Peter Hartzbech

Peter Hartzbech


Peter is the founder and CEO of iMotions, the developer of Attention Tool®. The platform integrates best-in-class biometric hardware and synchronizes eye tracking, facial expression analysis, EEG, GSR, EMG, ECG and Surveys in one unified solution. Peter is in the front-end of changing human behavior research as we know it today by implementing the innovative iMotions technology in a wide diversity of areas including Neuromarketing, Psychology, Human Factors Engineering, Education, Health, Business and Human Computer Interaction. Peter was appointed by Red Herring Magazine's "top 25 under 35" where the 25 most notable entrepreneurs from around the World were featured in the cover story "Titans in Waiting". Peter is also very active traveling the World giving Key Note Speeches at leading entrepreneurship universities and also has the honor of being a judge in the leading global business plan competition at MIT, MIT 100k, where he help to give feedback to the coolest tech start-ups in the World.