Pascal Bourgeat, Ph.D. (Consumer Behaviour) is Director of Behavioural Science at Ipsos in Australia. He designs research and works with private and public sector clients and Ipsos teams in Australia and around the world on a range of behaviour-related issues: CPG consumers and shoppers, customers of service sectors, users of public services like health and transport, environment and resources, social and public services, patients, healthcare professionals and more. Pascal is one of Ipsos global behavioural economics and behavioural science advocates.. He writes and speaks about consumer behaviour from CPG to service sector and technology. Pascal is based in Sydney.