Spouse Program
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Sightseeing  & Spouses

Want to bring your spouse to Dubai? Let him or her enjoy all Dubai has to offer while you catch up on the latest neuromarketing developments. We will also arrange some sightseeing on April 3, the day before the conference.

NMWF Sightseeing (for all participants and spouses)

Sunday April 3
14:00Bus departure from the InterContinental Festival City Hotel
14:30Burj Khalifa, world's tallest building
Not only is Burj Khalifa the world’s tallest building, it has also broken two other impressive records: tallest structure, previously held by the KVLY-TV mast in Blanchard, North Dakota, and tallest free-standing structure, previously held by Toronto’s CN Tower.  
15:30Dubai Mall
Located in the heart the prestigious Downtown Dubai is The Dubai Mall, the world’s largest and most-visited retail and entertainment destination. With a total internal floor area of 5.9 million sq ft, The Dubai Mall has 3.77 million sq ft of gross leasable space and over 1,200 retail. 

The Fashion Avenue, the precinct dedicated to high fashion, positions The Dubai Mall as the fashion capital for the region. Another niche component of the mall is The Souk, an elegantly designed precinct featuring jewellery shops, accessory outlets, traditional Arab clothing and handicraft stores, among others. One of the mall’s unique precincts is an open-air streetscape, The Village that offers a rich collection of denim brands and brings an outdoor community feel with tree-lined walkways, cafés and restaurants.

A key centerpiece is Dubai Aquarium, one of the largest tanks in the world at 51m x 20m x 11m and featuring one of the world's largest viewing panel at 32.8m wide and 8.3m high. Dubai Aquarium has more than 33,000 living animals, representing more than 85 species including over 400 sharks and rays combined.  
17:30Return to the hotel

Spouse Program - jumeirah mosque and Dubai marina

Monday April 4
09:15Bus departure from the InterContinental Festival City Hotel
09:45Jumeirah Mosque - Guided Tour
Over the past ten years, the Jumeirah Mosque has become renowned as the focal point of the “Open doors. Open minds.” programme as it is the only mosque in Dubai which is open to the public and dedicated to receiving non-Muslim guests. Come and join a unique opportunity to learn about Emirati culture and religion in a relaxed, casual and open atmosphere at this landmark mosque.
13:30Lunch
14:30Dubai Marina
In a city that’s full of awe-striking buildings, Dubai Marina stands out as the home to some of Dubai’s newest and most fascinating buildings and attractions where visitors can relax in comfort and luxury along the waterfront.

Exploring Dubai Marina
Dubai Marina is a relatively new attraction in Dubai. It’s characterised by a dramatic skyline of skyscrapers and residential apartment blocks, and looks particularly impressive when illuminated at night. With many constructions still in development, Dubai Marina is changing all the time but there’s always something for visitors to explore and enjoy. One of the best ways to see Dubai Marina is simply to walk around it. The marina area has been built with several kilometres of walkways, ideal for an afternoon stroll or a moonlight walk after a romantic meal. Throughout the day and night, visitors flock to Dubai Marina for its world-beating selection of restaurants, cafes and shops.
17:00Return to the Hotel
20:00Dinner
Enjoy the conference dinner together with your spouse and other participants of the Neuromarketing World Forum (optional).

Spouse Program - dubai culture

Tuesday April 5
10:00Bus departure from the InterContinental Festival City Hotel
11:00Dubai Museum
The visitors of Dubai Museum "Al Fahidi Fort" have an opportunity to get rich, full and integral knowledge of the very old history of Dubai that interacted with different people and civilizations across history. Visitors will get acquainted with the different environments of urban and rural lives in Dubai, whether they are marine, coastal, desert, mountain or agricultural life. Rare authentic monuments, original samples, drawings and diagrams, audio and video media are scattered all over the wings of the museum. The museum consists of the monuments wing, which displays antique monuments such as pottery, weapons, tombs, buildings and urban communities. The wing of Dubai between the past and the present, the market in the 1950s wing, displays comprehensive examples reflecting the market atmosphere, vendors, shops and goods sold in those times. 
12:30Lunch at the Sheikh Mohammed Centre for Cultural Understanding
14:30Dubai Heritage Village & the Old Souk
After lunch we'll take a short leisure stroll in the well-preserved traditional Arabian village. Dubai Heritage and Diving village showcases the city's culture and tradition. Here's you can have a glimpse of Dubai's humble past as a fishing and pearling nation. Don't forget to take a quick stop at a barasti stall to have a taste of traditional Emirati food. Afterwards we will walk to the Old Souk (also known as the Textile Souk or Bur Dubai Souk) which is a traditional souk with a large number of small stores selling a wide reange of products including fabrics, clothes, footwear and souvenirs. 
15:30Dubai from the Water
Adjacent to the Old Souk is Dubai Creek; a saltwater creek that holds a great portion of Dubai's history. The creek served as a fishing area, a pearling site and a gateway for traders before oil was discovered. Now, Dubai Creek is a top tourist attraction in Old Dubai. Despite the modern transportation system in the city, well-kept traditional wooden boats still dominate the waterway. We will ride an Abra (wooden boat) at Deira Old Souk Station. The short boat ride will take you to the other side of the creek;
15:45Gold Souk & Spice Souk
On the otherside of the creek we will start with a visit to the spice souk; a vibrant bazaar where you can purchase spices, herbs and fragrances. There are also shops that sell textile, kitchenware and kitchy souvenirs. Then we will continue to the Gold souk. After walking through the pavements of the Gold Souk, we walk to jewelry store with the Guinness World Record's heaviest gold ring display. 
17:00Return to the Hotel
20:00Dinner
Accompany your spouse to the exclusive Burj al Arab conference dinner. Feel on top of the world while wining and dining on the top floor of this iconic 7* hotel (optional).


More information and registration:
Program:Excl. DinnerIncl. Dinner
Sightseeing April 3130 Euro-
Spouse Program April 4
80 Euro220 Euro
Spouse Program April 5
60 Euro240 Euro
2 Day Spouse Program (April 4 &5)140 Euro460 Euro

Please indicate in an e-mail to simone@nmsba.com if you are interested to join the spouse program and/or the NMWF Sightseeing program. It is possible to join for only 1 or 2 days.

Organized by the NMSBA


THANK YOU for attending the Neuromarketing World Forum 2016, it was awesome! Next stop London: save the date! March 29-31, 2017

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