Behavioral Science & Advertising

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The Science of Knowing what Economists are Wrong About

A kind of narrow logic has acquired the status of a religion in Western business and government culture. But quite often it holds a dangerous monopoly on policy-making and business decision-making. If we start to understand the (often bizarre and unrealistic) assumptions on which our idea of rationality rests, and selectively reject them, far more interesting and creative solutions to problems will rapidly present themselves. 

Keynote speaker Rory Sutherland will elaborate on his favorite topic in marketing: counter-intuitive logic based on solid behavioral science. Prepare for an engaging talk!

Audience take-aways:
- Challenging common assumptions in marketing and advertising
- New insights from behavioral science for more effective creative work

Organized by the NMSBA

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