Marketing Placebo Effects

Organized by:

Platinum sponsors:

Gold sponsors:
Silver sponsors:
Media partners:

The Role of Motivation in Marketing Placebo Effects

Thursday March 30, 2017, 14:15

Much recent research has studied whether marketing-based expectancies such as price and brand quality beliefs influence the consumption experience and subsequent behavior, but almost no research has examined individual differences in “marketing placebo effects” (MPE). In her keynote presentation, Hilke Plassmann discusses the effect marketing-based expectancies have on the behavioral and neural measures of the consumption experience. She will talk about individual differences and the brain processes underlying expectancy and valuation during consumption and the marketing actions can modulate neural representations of experienced pleasantness.

Audience take-aways:
- Understanding how price and brand quality beliefs influence the consumer experience
- How product attributes (packaging, quality claims, and brand names) influence consumption enjoyment
- The implications for consumers and marketing departments

« review full agenda

Organized by the NMSBA

neuromarketing world forum

The latest human behavior insights in the context of today's business world.
Learn more »

consumer's subconscious

The international conference for everyone with an interest in neuromarketing
Register now »