March 30 - Day 1



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« pre-conference activities day 2 » 
09:00
Registration & Welcome Coffee

WELCOME TO LONDON, TO THE SIXTH NEUROMARKETING WORLD FORUM!
09:45
Today's Role of Neuromarketing in Marketing Research 
Andy Smith, President of the NMSBA, Dir. Marketing Research at Hershey's
CONNECTING THE DOTS
10:00
The New Neuro is Integrated Neuro
- The position of neuromarketing within the consumer insights spectrum
- Successful examples of combining neuroscience and implicit with traditional techniques
Cristina de Balanzó, Founder and Main Nut of Walnut Unlimited

IMPROVING MEDIA EFFECTIVENESS
10:30
Facebook's approach to form a more complete picture of consumer behavior
- Combining ad recall and purchase intent with neuroscience 
- The background to Facebook's strategy for using neuro as a supplement 
Naomi Grewal, Manager Consumer Insights Research, Facebook
11:00Coffee break
11:30Maximizing Media Impact by Combining Digital and Direct Mail
- The effectiveness of different combinations of media platform exposure
- The role of sequencing of messages
Elissa Moses, CEO Ipsos Neuro & Behavioral Science Center

CONSUMER EXPERIENCES AND PERCEPTION
12:00Sounds Delicious!
- Connecting the sensory dots between hearing and taste
- How sound and music might influence perceptions of spiciness of a dish
Steve Keller, CEO iV
12:30Lunch
13:45What do Marketing Actions and Placebo Pills Have in Common? 
The Neurobiology of Why (good) Marketing works
Hilke Plassmann, Associate Professor of Marketing, INSEAD 
14:30
Standout and Appeal: Using Visual Attention to Optimize Designs
- Good design and its role in making some of the most successful brands
- Linking neuro-aesthetics with neuromarketing to test and develop packages for success
Tim Holmes, Technical Director, Acuity Intelligence, Honorary Research Associate, Royal Holloway, University of London
15:00
Coffee break

ADVERTISING RIGHTS AND WRONGS
15:30Case Study: Ad Optimization for Coca-Cola
- Combining quantitative EEG, biometrics, facial coding, eye-tracking and self-reporting
- How to process insights for optimization of the ad, featuring the product, brand associations, and storyline development
Adam Palenicek, Senior Insights Manager, Coca-Cola Western Europe
Bradley Vines, Director of Neuroscience Europe
16:00Case study: Secrets of Secret
- The 'what' and the 'why' behind the failure of a product launch campaign
- How inappropriately selected creative messages can provoke emotional reactions that benefits the competitor!
Rafał Ohme, Founder Neurohm

NEUROSCIENCE-INSPIRED DESIGN
16:30From Academic Neuromarketing to Commercially Relevant Research
- Challenges of neuromarketing today
- Concrete real-world examples of neuroscience-inspired design
- Connecting the dots: neuroscience-inspired design in relation to traditional and behavioral methods
Charles Spence, Head of the Cross-modal Research Laboratory at the Department of Experimental Psychology, Oxford University
17:15Wrap-up and networking drinks
19:30Tower Bridge Cocktail Reception Dinner
Tower Bridge has stood over the River Thames since 1894. Since that time it has become one of London’s favorite icons and has also made its mark in history as the most famous bridge in the world.  We will meet for a cocktail dinner at the stunning high-level Walkways that span the North and South Towers of the most famous bridge in the world. 

Wine and dine with peers at 42 meters above the Thames, and enjoy breathtaking panoramic views, with the Docklands, Canary Wharf and Greenwich to the east, and the Shard, the Tower of London, St. Paul’s Cathedral and the City to the west.

The cocktail dinner is subject to availability, at a first comes first served base.

« pre-conference activities day 2 » 

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