March 29



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Pre-conference workshop
'Introduction to Neuromarketing'

- What is neuromarketing
- What are the main methods and what information can it bring?
- Which cognitive processes matter in advertising and how to measure them 
- Business case:
  Heineken Measuring the effectiveness of their advertising

Speakers Include:
Ale Smidts - Rotterdam School of Management, Erasmus University
Sjoerd Koornstra  - Heineken International
Manuel Garcia-Garcia - SVP, Research & Innovation at the ARF

 
14:00 - 17:00
London City Tour by Bus
Included in registration for full conference registrants

17:30 - 19:00
Opening dinner - Welcome to London!
- Networking dinner, meet and greet other delegates
- Official presentation of the Neuromarketing Yearbook 2017.
19:30 - 22:30

Organized by the NMSBA


neuromarketing world forum

The latest human behavior insights in the context of today's business world.
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consumer's subconscious

The international conference for everyone with an interest in neuromarketing
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