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|Pre-conference workshop |
'Introduction to Neuromarketing'
- What is neuromarketing
- What are the main methods and what information can it bring?
- Which cognitive processes matter in advertising and how to measure them
- Business case:
Heineken Measuring the effectiveness of their advertising
Ale Smidts - Rotterdam School of Management, Erasmus University
Sjoerd Koornstra - Heineken International
Manuel Garcia-Garcia - SVP, Research & Innovation at the ARF
|14:00 - 17:00|
|London City Tour by Bus|
Included in registration for full conference registrants
|17:30 - 19:00|
|Opening dinner - Welcome to London!|
- Networking dinner, meet and greet other delegates
- Official presentation of the Neuromarketing Yearbook 2017.
|19:30 - 22:30|