The Impact of Room Size in Retail

Fr. March 9 14:15 'The Glass House'

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The physical qualities of a retail space can have a profound impact on the judgements and behaviors of its customers. Arunika Pillay will present a study to investigate how spaciousness influences decision making and behavior.

With the help of EEG was recorded, filled in BIS/BAS questionnaires, and an object weight perception task,  participants’ behavioral and neural responses under the two conditions were recorded, analyzed and compared.

This study serves to complement traditional consumer research on retail spaces through the investigation of the event- related potentials (ERP’s) underlying consumer behavior.

Audience takeaways: 

- The impact of spaciousness of a room on consumer behavior
- Consequences for retail

« review the Neuromarketing World Forum 2018 agenda