Music and the Consumer's Mind
Music Optimization for Video Ads

Fr. March 9 12:15 'The Glass House'

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The power of music to influence has not gone unnoticed by marketers, who have long applied music in the form of jingles and branded soundbites, but measuring the effects of music presents a challenge to explicit testing. Nielsen Consumer Neuroscience has performed several studies that involve comparing two or more videos that differ only in the musical selection. 

Dr. Bradley Vines will provide an overview of research on music and marketing as well as blinded case study examples that involved the impact music has on advertisement performance.

Audience takeaways: 

- Considerations for the selection of music for TV ads
- Gain guidance on how to assess the value of popular music in advertising

« review the Neuromarketing World Forum 2018 agenda