Fancy Stores
Why They Evoke Shopper Desire

Fr. March 9 13:45 'The Glass House'

« review the Neuromarketing World Forum 2018 agenda

What drives some of us to choose goods from a hedonic (luxury) store as opposed to a utilitarian (more affordable) option? Contrary to what some might think, money is not always the motivator. 

Dr. Roeland Dietvorst will discuss how to unravel the drivers of consumer decision making in different retail settings, by presenting an fMRI study on the neuroscience behind the success and up-rise of utilitarian style retailers.

Audience takeaways: 

- How different retail environments have an effect in the brain's reward center
- Understand how an environment’s design aspects trigger impulsive buying

« review the Neuromarketing World Forum 2018 agenda