NEUROMARKETING WORLD FORUM - ROME
March 13-15, 2019
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Thursday, March 14

Agenda

  • At a Glance
  • March 13
  • March 14
  • March 15
    • How to Optimize Collaboration Between Practitioners and Academics in Neuromarketing Research?
    • How to Conduct Neuromarketing Research in Real-World Scenarios?
    • What Is the True ROI of Neuromarketing?
    • How to Turn Neuro Data into Measures that Address Client Needs?
    • How Do Counterfactual Emotions Improve Decision-Making?
    • How Can a Common Vocabulary Result in Better Research?
    • How to Onboard Neuroscience into Your Business?
    • How to Compare and Validate Neuromarketing Measures?
  • Agenda
  • /
  • March 15
  • /
  • How to Conduct Neuromarketing Research in Real-World Scenarios?
How to Conduct Neuromarketing Research in Real-World Scenarios?
Friday March 15, 10:15 am - Main Stage

What queue setting is most effective for impulse buying? To answer this question, Maurizio Mauri studied 36 subjects exposed to a real-life context at a food & beverage point in a movie theater. Participants experienced two different queue settings, while wearing eye-tracking glasses synchronized with skin conductance bracelets.

This study demonstrates how we can use portable solutions to measure reactions in real-world situations. By learning about levels of engagement and visual attention to ‘impulse items’ (packaged popcorn, chips, etc.), Maurizio discovered which setting has the best purchase performance for impulse buying. Join him to find out the results!

What the audience can learn:
- How to combine eye-tracking with skin conductance
- How to conduct neuromarketing research in real-world scenarios 
- Which queue setting performs better for impulse buying: ‘snake’ or ‘straight-line’ 

Download the full Neuromarketing World Forum agenda
NMSBA Events B.V. Kees van Bohemenhof 20, Utrecht, The Netherlands. P +31 30 274 5848. E office@nmsba.com
  • Home
  • Agenda
    • At a Glance
    • March 13
      • Opening Dinner
    • March 14
      • How to Ensure the Quality of Neuro Measurements?
      • What are the screensize limitations of eye-tracking?
      • What is Causing Your High Bounce Rate?
      • How to Increase Brand Stickiness?
      • What Do Successful Ads Have in Common?
      • How to Integrate Neuroscience into the Creative Process?
      • What Are the Core Screen Rule Principles?
      • How to Optimize Video Ads for Every Platform?
      • Expo Program 2019
      • Conference Dinner
    • March 15
      • How to Optimize Collaboration Between Practitioners and Academics in Neuromarketing Research?
      • How to Conduct Neuromarketing Research in Real-World Scenarios?
      • What Is the True ROI of Neuromarketing?
      • How to Turn Neuro Data into Measures that Address Client Needs?
      • How Do Counterfactual Emotions Improve Decision-Making?
      • How Can a Common Vocabulary Result in Better Research?
      • How to Onboard Neuroscience into Your Business?
      • How to Compare and Validate Neuromarketing Measures?
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