NEUROMARKETING WORLD FORUM - ROME
March 13-15, 2019
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Thursday, March 14

Agenda

  • At a Glance
  • March 13
  • March 14
    • How to Ensure the Quality of Neuro Measurements?
    • What are the screensize limitations of eye-tracking?
    • What is Causing Your High Bounce Rate?
    • How to Increase Brand Stickiness?
    • What Do Successful Ads Have in Common?
    • How to Integrate Neuroscience into the Creative Process?
    • What Are the Core Screen Rule Principles?
    • How to Optimize Video Ads for Every Platform?
    • Expo Program 2019
    • Conference Dinner
  • March 15
  • Agenda
  • /
  • March 14
  • /
  • What Do Successful Ads Have in Common?
What Do Successful Ads Have in Common?
Thursday March 14, 13:30 - Main Stage


What do successful ads have in common? Which emotions are addressed in the ads that people remember, twenty years after broadcasting? Advertising agency BBDO and ThinkNeuro cooperated to understand the underlying patterns of legendary ads. They combined traditional and neuromarketing research techniques to find the hints of successful advertising. In this talk, Yener Girişken reveals the results.

What the audience can learn:
• Actionable advertising tips based on the 19 'most remarkable' ads of the last decades
• Second-by-second peaks and dips in data and how to interpret them
• The underlying reasons behind legendary ads' success 

Download the full Neuromarketing World Forum agenda
NMSBA Events B.V. Kees van Bohemenhof 20, Utrecht, The Netherlands. P +31 30 274 5848. E office@nmsba.com
  • Home
  • Agenda
    • At a Glance
    • March 13
      • Opening Dinner
    • March 14
      • How to Ensure the Quality of Neuro Measurements?
      • What are the screensize limitations of eye-tracking?
      • What is Causing Your High Bounce Rate?
      • How to Increase Brand Stickiness?
      • What Do Successful Ads Have in Common?
      • How to Integrate Neuroscience into the Creative Process?
      • What Are the Core Screen Rule Principles?
      • How to Optimize Video Ads for Every Platform?
      • Expo Program 2019
      • Conference Dinner
    • March 15
      • How to Optimize Collaboration Between Practitioners and Academics in Neuromarketing Research?
      • How to Conduct Neuromarketing Research in Real-World Scenarios?
      • What Is the True ROI of Neuromarketing?
      • How to Turn Neuro Data into Measures that Address Client Needs?
      • How Do Counterfactual Emotions Improve Decision-Making?
      • How Can a Common Vocabulary Result in Better Research?
      • How to Onboard Neuroscience into Your Business?
      • How to Compare and Validate Neuromarketing Measures?
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