What Do Successful Ads Have in Common?
Thursday March 14, 13:30 - Main Stage
What do successful ads have in common? Which emotions are addressed in the ads that people remember, twenty years after broadcasting? Advertising agency BBDO and ThinkNeuro cooperated to understand the underlying patterns of legendary ads. They combined traditional and neuromarketing research techniques to find the hints of successful advertising. In this talk, Yener Girişken reveals the results.
What the audience can learn:
• Actionable advertising tips based on the 19 'most remarkable' ads of the last decades
• Second-by-second peaks and dips in data and how to interpret them
• The underlying reasons behind legendary ads' success
Thursday March 14, 13:30 - Main Stage
What do successful ads have in common? Which emotions are addressed in the ads that people remember, twenty years after broadcasting? Advertising agency BBDO and ThinkNeuro cooperated to understand the underlying patterns of legendary ads. They combined traditional and neuromarketing research techniques to find the hints of successful advertising. In this talk, Yener Girişken reveals the results.
What the audience can learn:
• Actionable advertising tips based on the 19 'most remarkable' ads of the last decades
• Second-by-second peaks and dips in data and how to interpret them
• The underlying reasons behind legendary ads' success