NEUROMARKETING WORLD FORUM - ROME
March 13-15, 2019
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Thursday, March 14

Agenda

  • At a Glance
  • March 13
  • March 14
    • How to Ensure the Quality of Neuro Measurements?
    • What are the screensize limitations of eye-tracking?
    • What is Causing Your High Bounce Rate?
    • How to Increase Brand Stickiness?
    • What Do Successful Ads Have in Common?
    • How to Integrate Neuroscience into the Creative Process?
    • What Are the Core Screen Rule Principles?
    • How to Optimize Video Ads for Every Platform?
    • Expo Program 2019
    • Conference Dinner
  • March 15
  • Agenda
  • /
  • March 14
  • /
  • How to Increase Brand Stickiness?
How to Increase Brand Stickiness (When There is No Love)?
Thursday March 14, 11:45 am - Main Stage

This talk details a case study in one of the most challenging industries – Insurance. How do you shift consumer behavior in such an unloved industry? Ana Iorga explains how neuroscience, in combination with big data and in-depth interviews, was used to dig deep into customers’ implicit perceptions and biases regarding one of the worlds biggest insurance companies. It helped to identify barriers and pain to renewal. A solid behavioral change strategy, based on the results, led to an increase of both direct sales and renewal.

What the audience can learn:
• Find the customer's pain points using implicit tests, big data and interviews
• Understand how to shape consumer behavior for clear business outcomes
• Learn to build customer engagement in low-touch industries

Download the full Neuromarketing World Forum agenda
NMSBA Events B.V. Kees van Bohemenhof 20, Utrecht, The Netherlands. P +31 30 274 5848. E office@nmsba.com
  • Home
  • Agenda
    • At a Glance
    • March 13
      • Opening Dinner
    • March 14
      • How to Ensure the Quality of Neuro Measurements?
      • What are the screensize limitations of eye-tracking?
      • What is Causing Your High Bounce Rate?
      • How to Increase Brand Stickiness?
      • What Do Successful Ads Have in Common?
      • How to Integrate Neuroscience into the Creative Process?
      • What Are the Core Screen Rule Principles?
      • How to Optimize Video Ads for Every Platform?
      • Expo Program 2019
      • Conference Dinner
    • March 15
      • How to Optimize Collaboration Between Practitioners and Academics in Neuromarketing Research?
      • How to Conduct Neuromarketing Research in Real-World Scenarios?
      • What Is the True ROI of Neuromarketing?
      • How to Turn Neuro Data into Measures that Address Client Needs?
      • How Do Counterfactual Emotions Improve Decision-Making?
      • How Can a Common Vocabulary Result in Better Research?
      • How to Onboard Neuroscience into Your Business?
      • How to Compare and Validate Neuromarketing Measures?
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