Pre-conference activities - Wednesday March 13
13:00 - 16:00 Pre-conference workshop 'introduction to neuromarketing'
- What is neuromarketing
- What are the main methods and what information can it bring?
- Which cognitive processes matter in advertising and how to measure them
Michael E. Smith, Founder and Principal Scientist, Adaptation Research
16:15 - 18:00 NMSBA Member Meeting: What Are You Working On?
At the NMSBA Member Meeting consumer researchers can pitch, present, or discuss what they are working on. Lene Heiselberg (Danish Broadcast Corporation) will present how she's pretesting drama series with skin conductance, eye-tracking and self-reports.
The NMSBA Member meeting is the only part of the Neuromarketing World Forum that is only for members of the Neuromarketing Science & Business Association (NMSBA). If you would like to sign up for a membership, review the membership plans at: www.nmsba.com/join
20:00 - 22:30 Opening dinner:
Good food, drinks, great company and knowledge sharing.