- Pre-conference workshop 'Introduction to Neuromarketing'
- NMSBA Members Meeting 'What are you working on?'
- Opening dinner
Neuromarketing World Forum - Day 1
• Understanding shopper behavior
• Neuro for ad agencies
• The effectiveness of mobile, online and TV campaigns
Business and networking
• Open exhibition to find the right vendors (16:00 - 18:30)
• Conference dinner
Neuromarketing World Forum - Day 2
• Bridging the academia-industry gap in neuromarketing research
• Neuromarketing techniques and what to do with it
• Innovation, Validation and the Future of Consumer Neuroscience