NEUROMARKETING WORLD FORUM (NMWF)
LOS ANGELES
April 1-3, 2020
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Agenda

Agenda

  • April 1
  • April 2
  • April 3

This is the agenda of 2019. The call for submissions for 2020 is open. Have a look if you're interested in presenting.

Pre-conference activities NMWF 2019

- Pre-conference workshop 'Introduction to Neuromarketing' 
- NMSBA Members Meeting 'What are you working on?'
- Opening dinner

Neuromarketing World Forum - Day 1
• Understanding shopper behavior
• Neuro for ad agencies
• The effectiveness of mobile, online and TV campaigns

Business and networking
• Open exhibition to find the right vendors (16:00 - 18:30)
• Conference dinner 

Neuromarketing World Forum - Day 2
• Bridging the academia-industry gap in neuromarketing research
• Neuromarketing techniques and what to do with it
• Innovation, Validation and the Future of Consumer Neuroscience

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NMSBA Events B.V. Kees van Bohemenhof 20, Utrecht, The Netherlands. P +31 30 274 5848. E office@nmsba.com
  • Home
  • Agenda
    • April 1
      • Opening Dinner
    • April 2
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Implicit Reaction Time Testing with Photos
      • Incorporating Neuromarketing in Qualitative Research
      • In Neuro We Trust? Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
    • April 3
      • The Science Behind Shopping
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
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