Organizer:
In cooperation with:
Platinum sponsor:
Gold sponsor:
Sponsors:
All information about Sao Paulo:
Watch some video's of last year:
Buying intentions in supermarkets shown via
mobile EEG (Stephen Sands):
mobile EEG (Stephen Sands):
6 important stimuli in sales (Patrick Renvoise):
The future of Neuromarketing (Ale Smidts)
| CEO ROUND TABLE | |
| 8:30 10:00 |
This is an invitation only informal meeting between the CEO's of the neuromarketing industry. Focus is to discuss the urgent issues in the n euromarketing field. Registered CEO's will receive an invitation and agenda 2 weeks before the conference Chaired by Richard Silberstein, CEO Neuro-Insight & Professor at Swinburne University |
| 09:00 | Registration |
| ONLINE (NEURO)MARKETING | |
| 10:00 |
Neuromarketing applied to online marketing
- How to market directly to the online customer’s brain - Better understanding of online decision patterns - Combine neuroscientific insights with demographics and consumer groups Roger Dooley Author of Brainfluence Blogger on neurosciencemarketing.com |
| 10:45 | Changing the game of online marketing - How less persuasion tactics leads to more conversion - Knowing which persuasion tactic works best for each individual - Persuasion profiling: your target audience redefined Maurits Kaptein Assistant Professor statistics and research methods, Tilburg University |
| 11:30 | Coffee break |
| NEUROMARKETING SCIENCE TO BUSINESS | |
| 12:00 | Best research in consumer neuroscience The three winners of the Neurotalent of the Year competition will pitch their research and beneficial outcomes of their research for the marketing and advertisement industry. Naomi Sparks Grewal, Claremont Graduate University, Claremont (CA) Madhvi Sood, Grenoble Graduate School of Business, Singapore Giovanni Vecchhiato, University “Sapienza”, Rome |
| 12:30 | Aligning neuroscience research with business demands - Bridging the gap between science & business - Challenges for both science & business - Future outline for next 5 years of neuromarketing research and business needs Leon Zurawicki Professor of Marketing, University of Massachusetts |
| 13:00 | Lunch break |
| 14:00 | Break out sessions: choose one of the options below (A or B) |
| A. BEST PRACTICES | |
| 14:00 | L’Oreal: Consumer emotional responses to sun blockers Measuring emotional responses and the added value of neurobiological measurements Billy Nascimento, CEO, Forebrain [In Portuguese, English and Spanish translation available] |
| 14:30 | Improve human behavior in São Paulo's traffic campaign Measuring attention, emotional engagement and memorization potential Carlos Augusto Costa, Executive Coordinator of the center of strategic planning and evaluation of public policies and the Neuromarketing Laboratory Marcos Antunes, Coordinator - Neuromarketing Laboratory of FGV |
| 15:00 | Measure service quality with neurobiological tools Revolutionary insights into engagement and enjoyment to improve service level Walter Mucchiut Gimenez, CEO Estime - Neurobiomarketing Alberto Apicella, Director Neurobiomarketing : |
| B. INDEPTH TOOLING & METHODS | |
| 14:00 | What Your
Face is Telling Us Vision technology applied to face recognition of emotions Maria Pocoví MK Manager, Emotion Explorer LAB |
| 14:30 | Dynamic analysis of static stimuli - EEG & ET Integration Better predicting consumer behavior through EEG and Eye-tracking integration Michał Matukin Scientific Director, Human Mind & Brain |
| 15:00 | Attention and emotional arousal in different cultures The effect of culture on the subconscious mind Yener Girişken, Managing partner - Thinkneuro Tuna Çakar, PhD Candidate Cognitive Science - Middle East Technical University (METU) |
| 15:30 | Break |
| IMPLICATIONS FOR BUSINESS | |
| 16:00 | Bringing Neuroscience to Companies and Business
Schools: Facing and Overcoming Barriers The difficulties that arise from the lack of understanding of the potential of applied neuroscience – and how to overcome them in business contexts. Pedro Calabrez Furtado |
| 16:30 |
How buying behavior is triggered by subtle sounds, gestures or images - The next step after informing and creating of positive emotions - Consumer's nonverbal, continuous, neurophysiological reactions - Best practices of small improvements that led to succesfull campaigns Rafał Ohme CEO, Human Mind Brain Applied Research Center |
| 17:15 | Announcement of next year's conference Drinks & Goodbye |
| « MASTERCLASS | « AGENDA 7 MARCH | AGENDA 8 MARCH |