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April 4 April 5

Theme: NEUROMARKETING IN A BROADER PERSPECTIVE

Marketing 2025: What is Driving the Marketing of the Future? - Peter Steidl - 9:30 (Al Baraha Ballroom)

New consumer landscape, new practices, new ways to win! Too often we look at the impact of new technologies that open up new communications channels and new engagement opportunities in light of today’s market. 

Being a pioneer or early adopter of a new way of reaching consumers may be impactful today, but what will happen when these options are used by the majority of marketers? What will marketing practice look like in 10 years? What will allow marketers to manage a highly fragmented portfolio of touchpoints? What role will technology, creativity and a deep understanding of consumer behavior play? How will marketing departments be organized? What services will agencies offer and how will they work with marketers? 

In this keynote, Peter Steidl will address the challenges and opportunities that arise when neuromarketing becomes mainstream.

Audience takeaways:
- The role of technology, creativity and deep consumer understanding
- Being able to plot today's innovations on the future's market place

« back to April 5
April 4 April 5

Organized by the NMSBA


THANK YOU for attending the Neuromarketing World Forum 2016, it was awesome! Next stop London: save the date! March 29-31, 2017

Click here to order the video recordings for only 22 Euro.