Master Class (EN)
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March 25 March 26

Introduction to Neuromarketing - ENGLISH

Full day master class as an introduction to neuromarketing theory and the implications for business. While the rest of the conference offers simultaneous translation in Spanish, the master classes on the first day are offered in an English and a Spanish version (click here to review the agenda and speakers of the Spanish master class).

INTRODUCTION TO NEUROMARKETING

09:30

Registration and welcome coffee

10:00


Neuromarketing Fundamentals

- What is neuromarketing?
- Neuromarketing methodologies

Bernd Weber, Director Center for Economics and neuroscience at the University of Bonn, Head Business Unit NeuroEconomics at the Life&Brain GmbH

11:00

Coffee Break

11:30


Understanding Advertising through the Brain

- Brain mechanisms of persuasion
- Neural focus groups predicting advertising success

Ale Smidts, Professor of Marketing Research, Rotterdam School of Management, Erasmus University

12:30



Practical Examples of Market Research with Consumer Neuroscience 

- Opportunities for better consumer understanding
- Business cases

Thomas Zoëga Ramsøy, Head of Center for Decision Neuroscience at the Copenhagen Business School / CEO of Neurons Inc. 

13:15

Lunch Break

APPLYING NEUROMARKETING TO THE CREATIVE PROCESS

14:15

The Special Role of Habits in Consumer Behavior
Habits control as much as 95% of purchase behavior, yet is generally ignored by marketers
  • The components of habit formation including context, cues, and feedback loops
  • How to design for both the executive and the habitual mind of the consumer

Neale Martin, CEO Sublime Behavior Marketing

15:00

Coffee Break

15:30


The Special Role of Habits in Consumer Behavior (continued)

  • How to disrupt existing habits 
Neale Martin, CEO Sublime Behavior Marketing
15:45
Wrap-up of the Day
Q&A delegates & speakers

16:30

Finale Neurotalent of the Year 2015 Competition

The grand finale of the Neurotalent of the Year competition! The three finalists will present their research led by the Neuro Personality of the Year (the most enthusiastic young ambassador of the field).

17:00

Networking Drink

Get the possibility to network with other participants and neuromarketing experts

20:00

Neuro Tapas Party


Download the PDF of the agenda here      
March 25 March 26

Register Today


Thank you for attending the Barcelona edition of the Neuromarketing World Forum!

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