Pre-conference Seminar

Tweet with the hashtag #NMWF

Conference Sponsorship & Advertisement Opportunities:
Click here to download the complete list of conference sponsorship & advertisement opportunities with associated benefits. Or contact Sara Hoeflaken 

March 5 March 6

Seminar: Introduction to Neuromarketing

Led by the author of the irreverent best-seller, Neuromarketing for Dummies, and featuring three of the top neuromarketing practitioners in the business, this all-day seminar will help you connect the dots between science and practice. It aims to explain in clear and concise terms why neuromarketing has become such a compelling topic for marketers, advertisers, and market researchers alike.

Speakers: Steve Genco, Phil Barden, Stephen Sands and Thomas Ramsøy



Who should attend?

  • Marketers
  • Advertisers
  • Market researchers
...and everyone else who want to understand the real story behind neuromarketing and how it can help them make better business decisions.

Free Copy Neuromarketing for Dummies

As a takeaway, each attendee will receive a Certificate of Completion, a free copy of Neuromarketing for Dummies, and a workbook containing class materials and study notes.


Register now to ensure your spot at this important introduction and valuable kick-off of the Neuromarketing World Forum (note that the introductory seminar was sold out last year)!


Time

Topic

Speaker


Welcome to New York!

Carla Nagel, Executive Director of the NMSBA


9:00

Introducing the intuitive consumer

Focus on differences from rational consumer model

Genco

9:30

The brain machinery behind consumer response

  • Explanation of novelty, familiarity, processing fluency and priming

Genco

10:10 

Break

10:35

Intuitive Consumers

  • New science of attention, emotion, memory, and goals
  • Key variables of neuromarketing, conscious and nonconscious variants

Genco

11:30

Re-envisioning decision making and consumer choice

  • From brain processes to choices and behavior
  • Introducing judgment heuristics into the mix

Genco

12:15 

Lunch

1:00

Understanding the spectrum of neuromarketing methodologies

  • When to use which methodology?
  • An overview of strengths and weaknesses of 6 approaches

Genco

2:00

Improving Brand Equity

  • Implicit response metrics focusing on better branding
  • Illustrating case studies by Decode Marketing, Ltd.

Barden

2:45

Break

3:10

TV Ad Effectiveness Redefined

  • EEG, eye tracking for Commercials and TV ad effectiveness
  • Case studies from Sands Research

Sands

3:55

Attention and Emotional cues Applied in Retail

  • In-store retail optimization
  • Case studies by Neurons, Inc.
INCL. Case Study of Lowe's Home Improvement, by Kyle Nel

Ramsøy

4:40

Review / Debrief / Q&A

All

5:00

End of the Day

Drinks and Dinner (registration needed)



This will be an intensive learning day designed to give you the tools you need to understand and leverage neuromarketing in your business or organization. Discussion and Q&A will be encouraged throughout the day. In the spirit of our "for Dummies" guide to neuromarketing, the theme of the day is clarity and transparency - no proprietary "black boxes" allowed, and no such thing as a dumb question! As a takeaway, each attendee will receive a Certificate of Completion and a workbook containing class materials and study notes.

Register Now!


March 5 March 6

Register Today



Subscribe to our mailing list and keep up-to-date! Enter your email address: