March 6th, 2014

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March 5 March 6

neuromarketing world forum 2014

During the third edition of the Neuromarketing World Forum, March 5-7 in New York, the latest consumer facts from the brain are shared at the center of the marketing world - New York City.

This annual event merges science and business from all over the world and leads marketing managers into the new reality of how we do business. We’re looking forward to meet you in person at the Neuromarketing World Forum 2014. 

 

PROGRAM March 6, 2014

9:00

Welcome to New York!

Elissa Moses, Local Representative of the NSMBA in the United States and EVP Neuroscience and Emotion, IPSOS

Master of Ceremonies Pranav Yadav, CEO of Neuro-Insight US

9:10

How Consumers value your Product

  • How brand value is perceived
  • What brain imaging tells us about brands, products and arts

Read Montague, Director, Human Neuroimaging Laboratory, Virginia Tech Carilion Institute

9:50

5 Reasons Market Researchers Should be Worried & 5 Ways Neuromarketing Can Help

  • What’s wrong with traditional market research?
  • What defines intuitive consumers, and why are they hard to measure?
  • Learn about subconscious cognitive mechanisms used by consumers

Steve Genco, Managing Partner, Intuitive Consumer Insights LLC
Author of Neuromarketing for Dummies (Wiley, 2013)

10:25

Combining Objective and Subjective Information

  • Ways to integrate data quantitatively and reliably
  • The complementary insight on EEG and Survey methodology
  • Applying findings to TV ads

Mathieu Bertin
Director of Business Process Management, Synergy Marketing, Inc., R&D Group, Japan

11:00

Coffee Break

11:30

Neural Pathways and the Path to Purchase

  • Today's consumers in the landscape of online, TV, social and print.
  • Avoiding loss of synergy in the multimedia messaging
  • How do we create the strongest imprint on long-term memory?

Richard Silberstein
Chairman, Neuro-Insight, Elected President of the NMSBA

12:05

Neuro Talent of the Year

The Neurotalent of the year 2013 Khalid Nassri and the runner-ups Peter Lewinski and Gokulakrishna Eswarareddy will pitch their work.

12:30

Lunch Break

 

CASE STUDIES AND BUSINESS APPLICATIONS

1:30

Evolution, Neuromarketing and the Cosmetics Industry at Estée Lauder

  • Historical cues for fertility and attractiveness shape an industry
  • Understanding the purchase drivers for men and women, and how they impact the entire product experience
  • Neurobiology is revealing how the brain is structured and how it makes decisions

Daniel B. Yarosh
Senior Vice President of Basic Science, Estée Lauder

2:05

FOX Sport's Successful Innovation Around Changing Consumer Behavior

  • Neuroscience as driver to anticipate on customer’s needs
  • Picture-in-picture advertising as answer to commercial-skipping
  • Added value for viewers and advertisers

Carl Marci, Chairman of the Board, Chief Science Officer, Innerscope Research
Peter Leimbach, VP Sales Research, FOX Sports

2:40

Coffee Break

3:10

The Growth and Effectiveness of Automated Facial Coding

  • Emotions lead to advertising success but are hard to quantify
  • Facial responses are an accurate and unobtrusive way to measure emotion
  • Gather emotional insight into consumers and optimize ad effectiveness

Rana El Kaliouby, Chief Science Officer and Co-Founder, Affectiva
Graham Page, Vice President of Consumer Neuroscience, Millward Brown

3:45

How a Famous Bank Reinvented Communicating with Millions of Customers

  • Analyzing the sound waves of their voices
  • Interpreting their facial expressions
  • Deploying a scientific persuasion model

Christophe Morin, CEO, SalesBrain

4:15Neuro is a process, not an event
To introduce a sustainable change, think of neuro in terms of a process and not a single event.

PKO Bank Polski, one of the biggest financial institutions in CE, has adopted neuro to routine process of consumer research and integrated it with traditional methods. As a result, the campaign which was introduced in 2011 and continued until 2013 is one of the most spectacular and effective endeavors in the history of Polish companies’ marketing

Tomasz Marszall, CMO PKO Bank Polski
Rafał Ohme, founder of NEUROHM

SOCIAL EVENT - SCENIC DINNER CRUISE ON THE HUDSON
4:50Optional Evening Activity: Scenic Dinner Cruise
Join us as we set sail on the Hudson River and dine by city-light as we take in views of the famous Manhattan Skyline, The Statue of Liberty, and the Brooklyn Bridge. Mix and mingle, wine and dine – all while taking in one incredible vista after another.



March 5 March 6

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