*Day 1
 

Organizer:
 
In cooperation with:


Platinum sponsor:

Gold sponsor:

Sponsors:



















Download Sponsor Possibilities

All information about Sao Paulo:

Watch some video's of last year:









Buying intentions in supermarkets shown via
mobile EEG (Stephen Sands):


6 important stimuli in sales (Patrick Renvoise):


The future of Neuromarketing (Ale Smidts)

« MASTERCLASS 
AGENDA 7 MARCH 
AGENDA 8 MARCH »


OPENING
09:00Registration

09:45

Warm welcome to São Paulo! 

Carla Nagel, Director NMSBA
Marcelo Peruzzo, Local chair of the NMSBA in Brazil & CEO, IPDOIS

REDEFINING THE CONSUMER DECISION-MAKING PROCESS

10:00 

The Irrational Idea of Rational Consumer Decision-Making 
- Better understanding of the consumer 
- Latest findings in neuromarketing and what to expect 
- Implications from neuroscience for how we do business 


KEYNOTE 
Gemma Calvert - Managing Director, Neurosense Limited
Visiting Professor, Nanyang Business School 

11:00

Predictors of Purchase
Speaker to be announced soon
11:45

Neuropyramid: a framework on human decision-making

- Mental processes involved in the decision making process
- How information enters the brain and how this leads to decision
- Implications for advertisers

Jaime Romano Micha
Director, Neuromarketing Mexico

12:30
Lunch break

ADVERTISING EFFECTIVENESS
13:45
Advertisers Panel: Neuromarketing 2013, Issues, Opportunities and Trends
3 Research managers of top 500 advertisers discuss what they would like to know about the unconscious of their customers.

Panellists to be announced soon
14:30 
What brain buttons are pushed by TV ads that sell?
An international comparison of the neural signature of effective commercials

Victor Lamme
CEO Neurensics
Professor at the University of Amsterdam
15:00 
Coffee break
15:30
NEW RESEARCH ON ETHICS
Effect of Advertisement to Children
- Examine the need for stronger policy regulating advertising to adolescents
- Encourage advertising and neuromarketing agencies to adopt better ethics code
- Better public health campaigns targeting children and adolescents.

Christophe Morin
CEO and co-founder, SalesBrain 
16:15
KEYNOTE 
Neuromarketing and Advertisement Effectiveness
- How program content and context can drive or hamper advertising effectiveness
- Matching your commercial message to the right piece of media
- Increase media effectiveness  

Richard Silberstein
CEO Neuro-Insight
Professor at Swinburne University

NETWORKING
17:00
Start social event

Excellent network opportunity including drinks, dinner and some sight-seeing
(please indicate vegetarian and any other dietary requirements on the booking form) 

« MASTERCLASS 
AGENDA 7 MARCH 

06/03 - Neuromarketing Masterclass

"All a marketer should know about the brain in 1 day! " 


07/03 Neuromarketing World Forum (1)

"The only international meeting where scientists, multinationals and neuromarketing industry really mingle!"

08/03 Neuromarketing World Forum (2)

"Better understanding the drive of my consumers is the most valuable learning experience!"