Agenda 7 March
 

Organizer:
 
In cooperation with:


Platinum sponsor:

Gold sponsor:

Sponsors:



















Download Sponsor Possibilities

All information about Sao Paulo:

Watch some video's of last year:









Buying intentions in supermarkets shown via
mobile EEG (Stephen Sands):


6 important stimuli in sales (Patrick Renvoise):


The future of Neuromarketing (Ale Smidts)

« MASTERCLASS 
AGENDA 7 MARCH 
AGENDA 8 MARCH »

Breaking all Marketing Standards!

During the Neuromarketing World Forum, 6-8 March in São Paulo, the latest news from the brain is shared and the top of the marketing and advertisement industry gathers to take advantage of these new insights.

This annual event merges science and business from all over the world and leads marketing managers into the new reality of how we do business. A business man summarized: “No more pain of a failing campaign”.

We’re looking forward to meet you in person at the Neuromarketing World Forum 2013. So subscribe today and join us to gain a big advantage over your competitors.



Opening by the master of Ceremonies: Luiz Campos de Sa Lucas
09:00Registration
09:45Warm welcome to São Paulo! 

Carla Nagel, Director of the Neuromarketing Science & Business Association (NMSBA)
Marcelo Peruzzo, Local chair of the NMSBA in Brazil & CEO, IPDOIS Neurobusiness

CONSUMER DECISION-MAKING: 
Totally different than we always thought!
10:00 KEYNOTE
The irrational idea of rational consumer decision-making 
- Better understanding of the consumer 
- Latest findings in neuromarketing and what to expect 
- Implications from neuroscience for how we do business 

Gemma Calvert
Founder, Neurosense Limited 
Visiting Professor, Nanyang Business School, NTU, Singapore
Fellow of the Institute on Asian Consumer Insight


10:45
Neuropyramid: a framework on human decision-making
- Mental processes involved in the decision making process
- How information enters the brain and how this leads to decision
- Implications for advertisers

Jaime Romano Micha
Director, Neuromarketing Mexico

11:30Neuromarketing in politics
Antonio Lavareda
12:00
Lunch break

NEUROMARKETING:
Build a better future for advertising
13:15
Neuromarketing and Neuroscience: chance and challenge in emerging markets
- How we work Neuromarketing and Neuromanagement in Latin America?
- How a Manager trains his neurons?
- Examples, applications and practices

Néstor Braidot
CEO, Braidot Brain Decision Centre
(in Spanish, simultaneous translation into Portuguese and English available) 
13:45 
Effective international commercials: the resemblance in consumer responses world wide
- The neural signature of effective global commercials
- What brain buttons are pushed by effective TV ads?
- How to positively influence international business results

Victor Lamme
CEO, Neurensics
Professor, University of Amsterdam
14:15BP Case Study:
How business applies neuroscience for better marketing?

- Perspective on how manufacturers are embracing neuroscience as insight tools
- Evaluating point of purchase ad signage
- Use of advanced biometrics and mobile eye-tracking 

Diana Gabbard, Retail Marketing, Consumer Insights EOR FVC, BP  
Elissa Moses, EVP, Neuroscience and Emotion, Ipsos
Carl Marci, CEO/Chief Science Officer, Innerscope
15:00 
Coffee break

NEW IDEAS ON ADVERTISING:
Marketing payback, risks and media planning
15:30
Advertisement to children
- The need for stronger policy regulating advertising to adolescents
- Encourage agencies to adopt better ethics code
- Better public health campaigns targeting children and adolescents

Christophe Morin
CEO and co-founder, SalesBrain 
16:15
KEYNOTE 
What the brain tells us about succesful multimedia campaigns
- Mediaplanning: how context can drive or hamper advertising effectiveness
- Matching your commercial message to the right piece of media
- Show cases: increase media effectiveness  

Richard Silberstein
CEO Neuro-Insight
Professor at Swinburne University

Pranav Yadav
CEO of Neuro-Insight U.S.

NETWORKING
Meet the most innovative minds from the international marketing & advertising industry
17:00
Start social event
Excellent network opportunity including drinks and dinner
(please indicate vegetarian and any other dietary requirements on the booking form) 

« MASTERCLASS 
AGENDA 7 MARCH 

06/03 - Neuromarketing Masterclass

"All a marketer should know about the brain in 1 day! " 


07/03 Neuromarketing World Forum (1)

"The only international meeting where scientists, multinationals and neuromarketing industry really mingle!"

08/03 Neuromarketing World Forum (2)

"Better understanding the drive of my consumers is the most valuable learning experience!"