Cristina de Balanzo

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Global Head of Neuroscience TNS

Cristina has eleven years experience in advertising agencies, including the position of Strategic Planner at McCann Erickson from 2004 to 2009. She holds a degree in Sociology and recently completed her PhD in Communication. 

She has written and spoken on the subjects of neuromarketing, and consumer insight/creativity. Her doctoral thesis deals with improving advertising effectiveness and consumer insight using a cognitive neuroscience approach. Cristina now works as an independent consultant specialising in the application of neuromarketing techniques and combines this with teaching appointments at universities and schools of marketing and communication.

Neuromarketing Science & Business Association


"The leading event for neurobusiness"

This website is about the 2012 edition Next neuromarketing world forum is: 
April 4-6, 2016 Dubai