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Global Head of Neuroscience TNS
Cristina has eleven years experience in advertising agencies, including the position of Strategic Planner at McCann Erickson from 2004 to 2009. She holds a degree in Sociology and recently completed her PhD in Communication.
She has written and spoken on the subjects of neuromarketing, and consumer insight/creativity. Her doctoral thesis deals with improving advertising effectiveness and consumer insight using a cognitive neuroscience approach. Cristina now works as an independent consultant specialising in the application of neuromarketing techniques and combines this with teaching appointments at universities and schools of marketing and communication.