Antonio Casals 


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ASSOCIATE PROFESSOR, UNIVERSITAT POMPEU FABRA
Business Partner Spain, SalesBrain

With over 30 years of global marketing, sales, and top management experience, Antonio’s passion is to understand and predict clients and consumer behaviour as well as to develop people’s  skills in neuromarketing
Antonio has held senior management positions in US publicly traded companies like General Motors, Electronic Data Systems and Siebel Systems. While based in Spain (Zaragoza, Barcelona and Madrid) he was always working frequently in Germany, Portugal, France, UK, Belgium, USA, Korea, LATAM and some other countries. Antonio is a visionary who can motivate a team while managing complex projects and earning the confidence of all his customers. Leadership is one of his strongest qualities. He was awarded with the “International Salesman of the year for Outstanding Sales Performance” EDS Award for a strategic and multimillion $ deal for Barcelona 92 Olympics.

He is Professor in a Masters program offered by the Barcelona School of Management (UPF University). He holds a PhD in Germanic philology. 

Neuromarketing Science & Business Association


"The leading event for neurobusiness"

This website is about the 2012 edition Next neuromarketing world forum is: 
April 4-6, 2016 Dubai